At NAB Show 2026, Blackmagic Design introduced one of the most groundbreaking cameras of the year — the Blackmagic URSA Cine Immersive 100G, designed specifically for live immersive production.
Positioned as the world’s first immersive cinema camera for live broadcasting, this release signals a major shift toward VR, spatial video, and Apple Vision Pro content workflows.
🚀 First-Ever Live Immersive Cinema Camera
The Blackmagic URSA Cine Immersive 100G is built to capture true stereoscopic immersive video, featuring:
- Dual 8K × 8K RGBW sensors (one per eye)
- Up to 90fps recording
- 16 stops of dynamic range
This allows creators to produce ultra-high-resolution 3D immersive content, delivering a viewing experience that feels like being physically inside the scene.
📡 Powered by 100G Ethernet for Live Production
What truly sets this camera apart — and why it stood out at NAB 2026 — is its 100G Ethernet connectivity, enabling:
- Real-time immersive video output (SMPTE 2110)
- Seamless integration into IP-based broadcast workflows
- Support for live immersive streaming
When paired with the URSA Live Encoder, the system can combine high-bandwidth stereo streams into a single pipeline, making live immersive broadcasting possible for the first time.
🎬 Designed for Apple Immersive Video Ecosystem
The camera is purpose-built for Apple Immersive Video, optimized for devices like the Apple Vision Pro:
- Custom dual-lens system for stereoscopic capture
- Native support for immersive storytelling formats
- Used in real-world productions like live NBA games (Spectrum Front Row)
This shows that immersive content is no longer experimental — it’s already being deployed in sports, concerts, and live events.
🎯 Targeting the Future of Broadcasting
With the Blackmagic URSA Cine Immersive 100G, Blackmagic Design is clearly pushing toward:
- Immersive live broadcasting (next-gen TV)
- XR / VR production pipelines
- Cinema-quality live content
This aligns with a broader industry shift where IP workflows + immersive formats are becoming the future standard.
